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Seven Deadly Sins Packaging

Project Type

Packaging, Identity/Branding, 3D Modeling


Adobe Dimension, Illustrator, Photoshop

The Seven Deadly Sins Packaging project draws heavily from the cabaret
aesthetic and lifestyle of the late 19th and early 20th century, creating a visually
and thematically cohesive packaging design. Cabaret was chosen as a theme around which to base the project due to it's rejection of Victorian moral standards, which caused it to heavily be associated with sin, and it's encouragement of overindulgence.

The images chosen for each of the packages tie back into the logo for each sin. Wrath, the wine label, features the hands of a magician and cards, while the logo is a rabbit appearing from a hat. The Sloth logo depicts a couch, while the packaging’s image is a woman in heels reclining on a leather couch. Gluttony is the most direct, with both the logo and the image being two glasses raised in a “Cheers!” motion.

The final designs are meant to give the consumer a sense of luxury, indulgence, and sin, and aim to showcase the intersection of art, history, and consumer goods that started after the Industrial Revolution.

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